Tourism marketing had to have its place! and no one better than the immeasurable marketer Nani Arenas to give us a great lesson on how some companies use this type of marketing! which is so closely associated with experiences! to exceed their customers’ expectations and get them recommended on the main booking and flight platforms! for example! Tripadvisor! Booking! Trivago…
To close this block! another international speaker took the stage! and it was none other than one of the founders of the Marketeros Nocturnos community in Mexico! Alfonso de Alba! who illustrated us about another trend in marketing! the methodology of attracting and falling in love with the client ! known as Inbound Marketing .
After another Publication date break to rest and do
some networking! the final stretch of the event began with the participation of María José Bayo ! who spoke to us about storydoing and co-creation in transmedia netherlands phone number library communication ! terms that will begin to be used a lot in the coming years! moving from storytelling to storydoing! and transmedia communication as a necessity for companies.
The best “geek” on the national safety tales: phone book scene also had his place. He is the current Social Media Manager of Iberdrola! the great Carlos Fernández ! who gave us a true masterclass on social networks ! crisis management in social media and virtual reality. It is always a real pleasure to listen and learn from him.
To conclude the event
there was no one better than the co-creator of the Marketeros Nocturnos community in Mexico! Octavio Regalado ! who spoke to us about: How to go from “Like” to “Buy” ! a necessity for many book your list companies that are present on social networks but are unable to monetize that presence in these communication channels.
To close out the event! we took the traditional family photo on stage and headed to dinner on the outskirts of Murcia! where we were able to enjoy virtual reality thanks to Carlos Fernández. It was a true pleasure to enjoy this beautiful place with you! marketers! learning alongside you! and meeting many of you in virtual reality . See you next year in another city that begins with M! hehe.
