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Rapport: what it is and how you can use this powerful weapon of persuasion to your agency’s advantage
Considered a prerequisite for successful communication, rapport means creating an empathetic connection with another person; learn how this technique can generate more sales and retention for your agency.
Meaning “to bring back
To create a relationship.” The concept of Rapport comes from psychology and is used to refer to the technique of creating an empathetic connection with another person, so that they can communicate with less resistance.
Don’t have time to read the content? Don’t worry. Here is a video on the subject, just press play!
Have you ever stopped to think: Why are there job seekers database people with whom we identify and whom we like in the first minute of conversation?
Or did you try to understand how we can talk to someone for hours and have the feeling that it was only seconds?
Surely – if you live on the same planet as me – at some point in your existence you already had that feeling of a “soul mate” and even met a certain person from another life.
Why does this happen?
Fate or coincidence? Could it be that Freud, Nietzsche or someone explains it?
Yes, people! There is a basis behind so many theories and assumptions.
Let’s put things into context to make things clearer: there is a everything you will find in the metrics report group of people on the street talking, sharing, communicating in a way that is easy to understand, and everyone is interested in what is being said and heard, paying attention to every word.
What does this common everyday scene represent? A new term for our vocabulary! In cases like this we say that individuals are in rapport .
Still a little confused?
Anthony Robbins , American strategist, author and motivational speaker explains it best: “ Rapport is the ability to enter someone’s world, make them feel that you understand them and that you have a strong bond in common. It’s the ability to go completely from your map of the world to the map of their world .”
Some people call it empathy , affinity, harmony or data onconnection. The expressions used to try to translate the word implementation are as diverse as possible.
But one thing is certain: rapport is a prerequisite for successful communication in your agency, whether it is for support, sales, personal matters or in your professional life.