Why Send Birthday SMS to Customers?
Sending birthday SMS proves to be really useful when it serves to move away from the usual “asking” of the customer and instead focuses on giving them a real and immediate benefit but also in showing them that they are important to us.
This is one of the few moments in which you do not disturb bulk email marketing services the customer because, in fact, you are contacting them for a good reason and this can only predispose them positively towards the company. This is why the birthday SMS is, in all respects, one of the best loyalty tools because:
- manages to create a stronger bond between the company and the customer;
- makes the customer feel pampered;
- remind the customer that the business in question still exists (even if he or she hasn’t been there for a long time);
- encourages the customer to return to the store .
When to send birthday SMS to customers?
Before even thinking about the text of the SMS to send, it is necessary to reflect on the sending strategy to implement, therefore asking yourself when to send.
A month of celebrations
Contacting the customer at the beginning of the month in which his birthday is celebrated can prove to be effective especially for those who operate in businesses where a long advance notice is needed to plan activities, such as:
- travel and holidays , because by offering a discount, the customer has plenty of time to plan a holiday for his birthday;
- spas and wellness centers , to give the customer a relaxing moment in advance, to enjoy perhaps before celebrating, to be at the top;
- discos and clubs , to present themselves to the customer as a suitable place to celebrate their birthday, encouraging them in this case too with a discount or an all-inclusive package.
Send same day or day before
The situation is different for other types of businesses such as: restaurants, hairdressers, beauticians but also perfumeries and clothing stores.
In this case, it is a good idea to contact the client in the days immediately before his birthday. These are activities that do not require a very long advance notice to be scheduled and that, in fact, the client may be more inclined to carry out a few hours before the birthday.
Reminding customers that your business offers the services just such keywords that few they are almost certainly looking for at that moment is a great way to ensure they choose it or, at least, keep it in their minds for the future.
If you decide to send it close to a birthday, it is always better to carefully consider the duration of the discount or benefit offered to the customer , so that they still have enough time to take advantage of it, for example you could give them a week from receiving the SMS.
How to package Birthday SMS?
Once you have decided when to send your birthday message, it is important to focus on writing, taking advantage of all the services that a professional SMS Platform like Esendex offers. The text you send must be cheerful and short and effective . But this is not enough, let’s see what the other elements are.
SMS Personalization
Getting in touch with the customer right away, creating brazil data a more intimate dialogue, undoubtedly involves personalising the birthday SMS. It doesn’t take much to do this with Esendex, even just by inserting the dynamic field %NAME% within the text of the message, so as to address the customer in the most direct way possible to wish them a happy birthday . The customisation possibilities are practically endless, thanks to all the other personal data fields and the customisable fields . You can consult the Esendex guide at any time to find out how to best use the personal data fields.
However, personalizing does not only mean calling the customer by name but also making sure that the message is fitting, for this reason it is always good not to send the same greeting SMS to everyone but to segment the customers based on gender, age or purchasing habits.