Behavior-Based Email Marketing: How to Create Automated Flows for Active and Inactive Users
Behavioral email marketing is a strategy that involves sending emails to users based on their behavior on the website and […]
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Buy consumer email data
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Use the right tools
Analyzing real data and structuring . Communications plan that truly reaches your audience in the right way, at the right
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Helps to collect more and more data about consumers
In the case of emails, for example, these tools allow you to schule different emails according to the behavior and
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Among the possible automations are
Marketing and automation in retail are gaining more and more followers. Small, mium and large companies are embracing the idea
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Customer Acquisition Cost (CAC) ;
Establish KPIs to monitor your actions With the ease of digital, e-commerces have an advantage when it comes to monitoring
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Who is the target audience that would be interested in my product?
Study your audience Much of the marketing mix is interconnect with consumer behavior and how customers can be work within
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After explaining these four new concepts that
Have been add to the marketing mix, you may be. Wondering how to put these terms into practice in your
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Although they are not directly related
Administrative to marketing, these processes are essential for good brand management, as it is necessary to ensure that the company is
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Therefore the P of people arises from
If its communication does not resonate with people and the service leaves something to be desir during the purchasing process,
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The price at which it will be sold
the square where this article will be available; what promotions will be carri out so that the public can make
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You can target your campaigns
Now that you know the 4 Ps of the marketing mix, we need to explain their importance in e-commerce. Although
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After defining products and prices
It is also important to study the purchasing power of your online store’s target audience , since your products need