1. Determine your goal from the Telegram marketing steps
To take full advantage of any online marketing method, you need to define the goals for which it will be used. Telegram can help you achieve many marketing goals, and you can even rely on it to increase your sales.
Some of the things you can achieve with Telegram are:
a) Increase the number of visitors to your website
You can use Telegram to alert visitors to important events and news on your website. You can use Telegram as an alternative to traditional email newsletters.
Emails are still an effective way to attract site visitors. But their ability to alert users is limited compared to Telegram. The latter offers better functionality in terms of display on mobile devices, with multiple options in terms of ways to alert the user.
b) Provide strong customer service.
If you have an online store or a website that offers certain services. You can rely on Telegram as a quick way to communicate with your customers.
Telegram offers a feature called Click to Chat. Which allows you to use the app as a messaging and communication service. Most of your customers probably already have a Telegram account. And by integrating the app on your website, you can turn it into a chat box.
Any website or online store needs a tool to provide telegram marketing steps a chat box to communicate with customers, which can be expensive. You can rely on Telegram as a tool that enables you to communicate with your customers and provide them with technical support for free and efficiently.
c) Increase your sales
Telegram will greatly help you inform your customers about the offers and discounts. You have activated in your online store. Make sure that the alert messages focus on the products that offer deals or discounts.
Do not write long sentences in the promotional message to display a product. But you can add pictures of the product and its price before and after the sale. For product category discounts, you can add a picture of the category with a discount percentage.
d) Eliminate routine email marketing tasks.
You can rely on Telegram to perform the daily marketing tasks that you would normally have to do on your own. These tasks might include answering frequently asked questions. Alerting your audience to certain events at specific times. Or directing new visitors to useful links, for example.
2. Creating a Telegram account is one of the first steps in marketing on Telegram.
Telegram allows you to create three different types of accounts:
a) Group account
You can add up to 200,000 members to a group. And this type of account allows members to send a variety of files. Any member of the group can add photos, audio files, or videos for other members to view. You can control the group privacy settings as public or private based on your marketing goals.
b) Channel
Telegram channels are designed to what is email marketing? and how to get started? communicate with a large number of members.
The channel differs from the group in several ways, including:
- Only channel admins can add posts to the channel.
- All members will be notified when new posts are added.
- The channel admin displays the number of people who viewed each post he added to his Telegram channel.
- Telegram provides tools to view user engagement statistics (available on channels with more than 500 subscribers).
c) Automated chat box
Remember the point about what everyday it cell number tasks Telegram can handle? Yes, this is the perfect account for those tasks.
Chatbots simulate the conversations you would have with customers to answer traditional questions. And you can use them to help customers find the specific product they are looking for. Or to show them a specific product based on their questions.