The City Council Congratulates! an expected crisis on Social Networks
On Sunday! June 4th! we witnessed a hilarious situation on Twitter! producing a reputational crisis for Burgos City Council due to the disastrous management of its social media! which caused a congratulatory tweet to go viral due to the inefficiency of the institution’s Community Manager .
What is a Social Networks social media crisis?
It is a situation in which a company! organization or person makes a mistake! either by action or omission! and from this a contagion effect is generated in social networks ! since lithuania phone number library many users begin to criticize this situation! making it viral! and causing great harm to the aforementioned! be it an entity! company or celebrity.
How to avoid a crisis on social media?
There’s no way to avoid a crisis on social media ! but there are procedures to reduce the possibility of one occurring! and if one does occur! we can mitigate the effects in a click on the “actions” button and select “run” short period of time! minimizing the damage . The tool to adequately combat a crisis on social media is a social media crisis action plan! which should include social media! defining the scenarios and actions to reduce the effects of the crisis and emerge unscathed.
What sequence of events led to
On the night of Saturday! June 3! the terrible attacks occurred in the capital of the United Kingdom! with 8 deaths! and the following morning! instead of the Burgos City Council publishing its first tweet of the day condemning the sad event in London! they published a tweet in which they congratulated clean email Real Madrid for winning their twelfth Champions League ! but as if this were not fragrant enough! the rest of the morning they published two other tweets in which they congratulated the festivities of a couple of neighborhoods in the city! throughout the day they did not publish a single tweet to express their condolences for the painful situation that had occurred in the United Kingdom.