This achieves the effect that the first page of search results contains only positive reviews. About 93% of users look at it, while only a limited number of people go to the second page. SERM Operating Principles When we considered what SERM is, we said that this technique of working on reputation on the network requires content development. In particular, comments, reviews, articles with a positive tone are created. This content is promoted using SEO tools on the network. In essence, SERM reputation management in search engines is a mix of SEO and PR.
The specialists act gradually, consistently performing the following work.
Analysis of target audience and determination india phone number library of factors influencing online reputation. Identifying search queries from users looking for information about a company, service, product or brand. Collection and analysis of Google search results based on selected queries. Reputation assessment: Ex-index and other indicators available at the time of the start of work. Analysis of the situation, comparison of the client’s reputation with the main competitors. Defining the goal of SERM work with reputation for a specific project, planned indicators and KPIs. Formation of strategy, selection of methods for further work.
Implementation of strategy stages.
Regular assessment of reputation management indices and other indicators, comparison with planned data. Most often, SERM specialists work in two directions: monitoring mentions of the company name on the Internet and tracking user reactions. For social media analytics, AI-based services such as Brand Analytics or YouScan are usually used. of a brand or product, both positive and negative. The most common SERM strategies The choice of approach depends on the assessment the more perfect your description of the existing reputation after the analysis. Positive reputation This is the best case scenario.
But at the same time, this does not mean that SERM marketing is not needed here.
The situation in search results changes loan data quickly. As competitors also work on their online reputation, Google changes algorithms, or platforms with positive content posted on them may close. It is quite possible that sites with positive information about a company may move from the first page. Therefore, to maintain the results, it is important to monitor the search results and continue reputation management using SERM technology. For example, you can create positive content for users (reviews, feedback, comments) or expand the number of sites for its placement.