Including a shoppable UGC gallery in the no results or 404 page helps prevent users from leaving your site. This is a smart way to keep users engaged even when they encounter an issue. Instead of losing potential customers due to a 404 or other error page, you can turn the situation into an opportunity by showcasing products or user generated content related to your brand.
Are trending or that align with the user’s browsing history, This gallery encouraging them to continue shopping.
It doesn’t just have to be an image either. There are plenty of shoppable video examples too in this article.
Shoppable Content Strategies This gallery
Shoppable content has become an netherlands whatsapp number data 5 million essential part of eCommerce and digital marketing strategies. Here are some effective strategies to integrate shoppable content into your marketing approach:
Babboe includes a fans section on their 404 page, customised with a UGC gallery. By adding a shoppable gallery to your error page, you can redirect users’ attention to what’s relevant and exciting, thus reducing bounce rates and increasing the likelihood of conversions.
Babboe-ugc-error-page
Example of Babboe’s User Generated Content integrated into their error page
Moreover, highlighting authentic UGC adds a personal touch click on the “actions” button and select “run” and builds trust, as users often feel more connected to content created by their peers. It’s an excellent way to keep the shopping experience seamless and engaging, even when things go wrong.
User Generated Content Integration
Curate customers’ photos and videos featuring your products and the atb directory key make them shoppable on your website and social media platforms.
Encourage your clients to share their experiences with branded hashtags and reward them with discounts or features on your pages. You can display all this content into UGC carousels and galleries.
