Introduction
HubSpot is a very complete platform and constantly creates new features and products to help your company grow more and more.
And this time, a recently launched feature promises to help (a lot) companies that use the platform to manage paid media ads.
The Ad Sequence
Continue reading to learn more about the feature. We also provide a usage strategy for your company.
What is Ad Sequence?
Ad Sequence is a feature of HubSpot’s Marketing Hub, for those who have Facebook Ads connected to their account.
The objective of this feature is to job function email database deliver a sequence of up to 03 ads to a specific audience to help you attract, convert and close new sales, following a logic and rules of advancement between the 03 ads.
Read this article to add your Facebook Ads account to HubSpot if you don’t already have one.
How to use Ad Sequence?
Simply go to Marketing Hub and go 10 tips for building your contact list to Ads, then in the top left corner click on: Ad Sequence:
HubSpot Ad Sequence
Important : This is probably your first time creating an Ad Sequence, so HubSpot will create 3 new audience lists, but make sure this doesn’t affect your account limit – Check your limit by accessing HubSpot’s pricing and products page
After entering this new feature, you will create the 03 ads for this sequence, starting with the Awareness ad and ending with the conversion ad.
Once you’ve finished creating your ads, simply publish.
For more information on creating ads, see the specific article for Ad Sequence: Click here
Strategies for Ad Sequence
One strategy that may be interesting ao lists for your company is creating video ads, where you separate the objectives of the ads into:
> Awareness Ad : Insert a video that grabs your audience’s attention, selecting one of the biggest pain points of your chosen persona. Check with the sales team if there is a more latent pain and take the opportunity to explore this in the video.
> Consideration Ad : Now that you have captured the audience’s attention, making them identify with the pain presented in the video, it is time to delve deeper into the topic and show how your company can help them, leading the audience to download very valuable rich material.
Use the 40% to 50% video watched percentage rule to show your consideration ads.
> Conversion Ad : With the lead in your pipeline, take the opportunity to show them ads that will help your sales team overcome objections or create more value.
Combine this with email nurturing and qualification automations to give your prospects an amazing experience throughout their buying journey.
