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Porcelanosa: 19.7% increase in Flowbox-assisted sales We have
Porcelanosa has integrated user-generated content across various sections of its website. This includes the homepage? an inspiration section? and UGC connected to product pages.
This strategic implementation has led to a 14.07% boost in engagement rates with UGC linked to the brand’s products. Learn how Porcelanosa benefits from UGC.
“Years ago? we decided to incorporate a UGC strategy. material that we use in our catalogue? but it doesn’t always convey the authenticity value that user-generated content has.”
Porcelanosa Communications Team
UGC integration on the website
This increase indicates that users are not finland whatsapp number data 5 million just viewing and interacting with the content created by Porcelanosa’s clients—they are also clicking the “Buy Now” button to explore the featured products.
Furthermore? Porcelanosa saw a 19.7% increase in Flowbox-assisted sales? highlighting the direct impact of UGC on conversions.
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Porcelanosa displaying their community’s UGC on the homepage
Saniweb & Sanidirect: x5.5 more conversions
Sanidirect and Saniweb have incorporated UGC throughout different areas of their website? such as the homepage? a community page dedicated to their clients? and even within individual product pages.
As a result? they have seen that users who engage with this content convert 3.8 and 5.5 times more? respectively. Learn how Saniweb & Sanidirect benefit from UGC.
“Flowbox has allowed us to enhance our is a cap needed on a chimney pipe? values? like transparency. We already have pictures of the products that are very clean and professional. And then (with UGC) you can see how the products look in real situations. The photos are taken in customers’ homes? so I think UGC really enhances our values in that sense.”
Ilse Burghouwt? Brand Manager at Sanidirect & Saniweb
User-generated content enabled Saniweb adb directory and Sanidirect to digitally connect with customers in an honest and collaborative manner that aligns with their corporate values. UGC has helped both companies breathe life into their product images? allowing consumers a realistic glimpse of how their products will look once installed in their homes.
