What characteristics should an effective newsletter have?
One way to access
useful sources of information for content creation is by subscribing to
newsletters . Receiving and reading various industry newsletters helps you have
news to share on social media, find data to
enrich in-depth articles, or even give you ideas about what to talk about and
what not to talk about.
But how characteristics should do different
media and brands handle newsletter delivery ? Here are some of the
aspects to consider that can make them valuable or unnecessary
for the purposes described.
The frequency of shipments
When a media outlet guatemala phone number library produces abundant content, several or many
news stories a day, there’s a lot of material to compile into a newsletter , so
it can be useful to purpose and application of deflectors send it regularly to your subscribers . It should be categorized
by topic or time period, so that the recipient can
read it, either because it’s of immediate interest or to give them an
idea of what’s been happening on that topic during that
specific period.
Excessive frequency
leads to messages ending up in the
SPAM folder. And, as some hashtags have said, #That’sIt
So why are there media outlets or
individuals (especially American ones, who are very prone to
doing this) who send practically one a day ? Saturation is a
technique like any other, and if there are people who continue to practice it, it must be
working for them.
Knowing whether the recipient stores
or discards the emails be numbers would be noteworthy, but at least if they haven’t been opened for
a reasonable amount of time, the media outlet or brand should consider stopping sending them
or staggering the emails. Likewise, if the recipient has only opened emails on a
certain topic, you should also send them only emails on that topic or
generate new related content that might interest them.
For this, there are
highly effective Inbound Marketing tools or, much more economically, a simple
Mailchimp , which facilitate the traceability of interaction with our
shipments.
