You’d be surprised how early people start planning their Easter holidays – 38% of Easter celebrations are planned by the end of January .Of course, people don’t buy their chocolate months in advance – it’s mostly consumers who plan their trip during the Easter weekend. So it all
Depends on your sector and your objectives:
- If you are in the travel/tourism industry, you can start sending your Easter newsletters early in the year.
- If not, you can send an initial cambodia phone number library email with a voucher at the beginning of April, then a reminder a few days before Easter.
- If you are not planning to sell, but simply thank your customers, you can wait until the day itself (for example, Easter Sunday).
As always, if you want to optimize your sending schedule you can take advantage of Brevo’s feature that allows you to always send at the best time!
Easter (roughly halfway through the year)
Is the perfect time to thank your contacts for how to build your email list for free their loyalty with a small gift or an invitation to a special event. And if you can’t afford to offer a voucher or other discount, sometimes just sending a kind note is enough!
Easter is also a fun time that lends itself well to competitions . Why not organize a little egg hunt in your newsletter or on your website?
You’ll find more examples of Easter email campaigns a little further down, in case you haven’t found any inspiration yet.
Our design tips for your Easter emails
Creating an Easter email is the perfect opportunity to let your creativity run wild.
Structure your email according to you consumer data goals, then adapt the design to match the season. For example, place your products in a springtime setting. Place offers in an Easter basket, or let the Easter Bunny offer your customers a discount coupon.
Beyond the religious significance, people associate Easter with family, food, spring, games (such as egg hunts), and new beginnings.
Typical Easter motifs—eggs, chicks, and flowers—can inspire your newsletter. Pastel shades are a popular color palette for Easter. Plus, there are plenty of Easter and spring emojis to include in your campaign.
