Study your audience
Much of the marketing mix is interconnect with consumer behavior and how customers can be work within a company. Therefore, the first step to ensuring the success of your investment is to identify who are the people who ne the products or services that will be offer within your establishment .
When studying the public, which is widely us in the 8 Ps within people, positioning and price, a brand must know the social class, gender, purchasing behavior, age, geographic location and even preferences of its potential buyers.
All of this information is essential
since the target audience will guide a company’s actions. Each segment requires a specific behavior, way of communicating, means japan email list of communication and purchasing models. Therefore, prioritize some answers when using the marketing mix in your business, such as:
What tests can I perform to verify this information?
Where can I find this audience on the internet?
What is the purchasing behavior of these online users?
Define your online points of sale
Bas on the definition of the target audience, which is includ in the P for people, companies ne to determine where their products and services will be sold to consumers. At this stage, it is time to choose the location .
Developing an e-commerce website
activating the commerce option on social networks and making your sales directly on your profile or making sales available only through bank transfers are some of the countless possibilities for entrepreneurs wh o summary: 8 july posts on the beehive blog want to use the internet as a business.
At this point, the ideal is to choose the model that the public prefers, in addition to offering the safest purchasing option. This afb directory way, consumers will have more confidence when providing personal and banking information, which is necessary when purchasing a product online.