Do you know what types of emails you should be sending to your contact list? If you have opted for an email marketing strategy, there is no doubt that you are aware of the potential of this channel. It is quite another thing to know how to reach your user and make your campaigns shine.
While collecting information to build a quality database takes a lot of time and 10 types of effort, the ultimate goal isn’t to have billions of subscribers. Instead, it’s about getting them to become customers, getting them to convert, and of course, if you know how, working hard to build loyalty .
However, to accomplish this ideal process via email, it all depends on the type of content you send. Therefore, you need to have a basis that clarifies what types of emails cannot be missing in your strategies .
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TABLE OF CONTENTS
The value of good content
Types of emails that cannot be missing from your strategy
1.- Welcome emails
2.- The offer email
3.- The survey in email form
4.- Lead nurturing through newsletters
5.- Emails with specific gifts
6.- An email with valuable rich people database information as a review
7.- Emails to announce new products
8.- Recover an abandoned cart
9.- Emails to announce new projects
10.- Never forget an anniversary
The value of good content
One of the main reasons why your emails may not be having the impact you intended is not the frequency. Don’t think that sending a newsletter every day will get you better results. On the contrary, you will probably overwhelm users. Especially if you didn’t inform them about this frequency when they subscribed.
Even so, it is difficult for you to
A maintain the creation of messages with adequate content. Hence, the 12 customer service kpis to track main problem may be in your content, which is not sufficiently differentiated. If it does not provide the necessary value or does not arrive at the right time. Or it does not respond to a specific problem or question of your users, it will be difficult for it to help you achieve your goals.
Ideally, you should stop focusing on just one type of email. Obviously, what aleart news you ultimately want is to sell, but that doesn’t mean you should only work on purely promotional or direct sales emails. If you’re willing to mix up content and offer variety, your subscribers will appreciate it. And you’ll surely notice it in the results.
Types of emails that cannot be missing from your strategy
1.- Welcome emails
types of emails
The perfect welcome email can take many different forms. What you should be clear about is that it is one of the types of emails that can never be missing from your strategies. And these emails have two great advantages over other types of emails :