This is the case when everything works out well at once. The project has exist since December 2020 and was creat by three girls who were once unit by common work and the desire to create something extraordinary. We learn from the co-founders – Daria Nemkova, Yana Kortukova and Kristina Katargulova.
Whether there is friendship in a joint business
How popular custom is today and whether VK is effective for regional business. Masha Kokourova Masters Text: Masha Kokourova Tell us, how did you start and how did the idea for such a project come about?
The idea itself came about by chance:
I drew a lot as a child, and my parents kept some of my creations. Once I shar with the girls that I have children’s drawings from the age of five and it would be great to make such a print on clothes. So initially we sew children’s products with line data embroider drawings, and four months later the first sweatshirts and with the phrases “mom Nastya”, “dad Seryozha”.
Written in a child’s hand
So, how did you unite into a trio? And what was the force that brought three girls to the idea of creating a joint clothing business? It certainly doesn’t happen overnight. Daria: We met in 2019 at our previous job, where we were involv in after defining products and prices organizing and holding events, so we encounter the term “merch” more than once.
I always want to find something new and interesting
To offer and agree on something extraordinary and memorable. It was not always possible to find a product in the requir quantity, the requir color and in accordance with the technical requirements for branding. Daria Nemkova, co-founder of Pictures usa data What is it like to start a business with friends? Daria: There is a certain romanticization of business with friends, which we also broadcast.