Google Analytics is the most widely us tool for measuring traffic and visitor behavior, which is free in its basic version (which is enough for most of you). The number of options and the offer of detail statistics can overwhelm a beginner at first. In this article, we’ll help you navigate the tool and tell you which basic information to monitor and how to get familiar with the reports. We will look at more advanc features in the next article in the series.
You will spend most of your time in the Acquisition section
Google Analytics has a wide range of applications in marketing. You can use it to evaluate which advertising campaign is paying off, how much you can inves poland whatsapp number data t in marketing, how people behave on the website, who orders which goods or even the ratio of how many visitors you ne to get one customer . The data can be us for content auditing, website resign and planning of business goals.
While the article was being prepar, the new version of Google Analytics 4 was releas. This guide applies to the version of Universal Analytics that most of you are using.
This is where you can find where people are coming to your website from. This section will help you evaluate your advertising investments, estimate the quality of visitors or what percentage of sales or goals they bring you. Traffic sources in Google Analytics can be found here:
Within the select time period, you will find out how man why you ne to use facebook tabs y visitors came from which sources and how they behav on the website:
organic – unpaid traffic from search engines. Don’t forget to follow not on spam data ly Seznam and Google, but also Yahoo or Bing.
What each mia means:
none – this is direct traffic, so the user enter the URL of your page into a search engine or click on a link in bookmarks. This is true in an ideal case. Google Analytics includes any other non-identifiable source of traffic in direct traffic, e.g. from the emails you send. Don’t forget to use UTM parameters for all campaigns .
referral – here you will find traffic from other websites that referr you. Attention, by default you can also find here traffic from mobile Facebook, traffic from Pinterest and other sources, as you can see in the picture.
email – this is traffic from your emails, i.e. if you use the UTM parameters correctly.
cpc – paid traffic, often from PPC campaigns.