How to prepare SEO for Yandex starts with basic work. It is better to do it before the site is posted online and open to users and crawlers . In any case, it is better to make the initial settings as quickly as possible.
Install and configure analytics tools
We will tell you about two basic free tools that are essential for those who want to promote a website in Yandex.
Yandex Metrica
The Yandex Metrica counter will be useful for analyzing traffic and conversions by traffic sources, creating a portrait of the audience that visits the site, viewing search queries by which users find the resource in Yandex search, and solving many other tasks related to web analytics.
How to prepare Dashboards on the main page of Yandex Metrics
Read this guide to find out how to connect Yandex Metrica and work with reports .
The counter can be linked to another service useful for website owners – Yandex Webmaster.
Yandex Webmaster
Be sure to connect your site to Yandex Webmaster . In this service, you can business owner data get statistics on page crawls by robots, work with service files, identify technical errors, and much more.
Tools in Yandex Webmaster service
You will find a guide to working with Webmaster in this article.
Decide on a regional promotion strategy
If you do business in a specific region, for example, deliver food safety tales: beware of the smart car or repair equipment, be sure to work on local SEO. It will improve the visibility of the site for geo-dependent queries – you will be able to get more visitors from the desired location and increase brand awareness in the local market.
Focusing on local SEO is especially necessary for small businesses. This strategy will help them successfully compete with market giants in regional search results and get their share of the target audience. Here’s what you need to do to achieve this:
- Collect semantics based on user queries from singapore phone list your region.
- In the title, description and texts, use keywords with toponyms: “order pizza in Samara”, “cosmetologist in Kurgan”, etc.
- Please fill in your contact information in detail.
- Specify the region of the site in Webmaster in the section “Search Presentation.
