In today’s digital world, WeChat official accounts have become an important information dissemination and business platform. Whether it is a company, an individual or a non-profit organization, they can expand their influence and promote their products or services by developing their own official accounts.
WeChat Official Account Development Guide
Infocode, a professional WeChat development company, will provide you with a complete guide to developing a WeChat public account from scratch.
Preparation
Before you start developing a WeChat official account, make sure you already have a Tencent corporate email address. This is because you need to use a corporate email address for verification when registering an official account. Next, follow the steps below:
1. Open the official website of WeChat public platform (https://mp.weixin.qq.com/);
2. Click “Register Now” in the upper right corner;
3. Choose the appropriate account type (subscription account, service account or enterprise account);
4. Fill in the relevant information as prompted and complete the registration.
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Log in and set up a public account
After successful registration, use your Tencent corporate email address and password to log in to the WeChat public platform. After logging in, you need to perform a series of basic settings for the public account:
Fill in the name of the public account
2. Fill in the profile of the official account;
3. Upload the public account avatar;
4. Configure the developer if bad reviews are posted on your site information of the official account (including name, ID number, etc.).
Develop public account functions
1. Edit article content
To publish valuable content on your official account, you first need to learn how to edit articles. Click “Material Management” in the left menu bar, and then click the “New” button to create a new picture and text message. Here, you can add a title, subtitle, author, text, and multimedia content such as pictures and videos. After editing, click the “Save” button in the upper right corner to preview the article effect.
2. Implement automatic reply
In order to provide better service to customers, you can set up the automatic reply function. Select “Automatic Reply” in the left cg leads menu bar, and then click the “New” button. Here, you can set up automatic keyword replies, message do not disturb and other functions. After completing the settings, click the “Save” button to take effect.
3. Develop custom menus
In order to make it easier for users to access your official account content, you can develop a custom menu function. Select “Custom Menu” in the left menu bar and click the “Create” button. Here, you can create multiple sub-menu items according to your needs and set corresponding jump links or call the customer service interface. After completing the settings, click the “Save” button to publish the custom menu.