Now that you know the 4 Ps of the marketing mix, we need to explain their importance in e-commerce. Although for some professionals these four words are a list, the mix is, in reality, an efficient strategy to make your campaigns more optimized, reducing the time to acquire a customer and facilitating their loyalty and retention.
In other words, using the 4Ps, more effectively, ensuring that your segmented audience can be reached , offering attractive promotions for products that meet their needs or desires, at an affordable price and in places that are easily visible.
We can identify a good marketing
Mix in brands that stand out among the sales of basic necessities, such as water. Some brands manage to attract the public’s attention even with a higher price because they were able to convey their differences by building brand value .
How to put the 4 Ps of indonesia email list marketing into practice?
The marketing mix is basically one of the main pillars for the success of an e-commerce business. Therefore, putting these terms into practice to achieve positive results is essential for your business. However, many professionals do not know how to start applying the 4 Ps in their establishments and end up abandoning the idea while still planning.
Speaking of planning, it is the first step in implementing the 4 Ps in e-commerce. Online stores need to conduct a lot of research before they start offering services and products. These studies will be important when deciding:
Who is the target audience
where these users are our psyche and copywriting part 4 – 4 tips on persuasive techniques most likely to make purchases;
what are the competitors’ values;
what is the initial budget;
how long it will take to turn the investment into profit.
With all this adb directory information, it’s time to move on to planning and define:
customer acquisition strategies;
sales models; distribution and everything involving the product to be sold;