Administrative to marketing, these processes are essential for good brand management, as it is necessary to ensure that the company is not unprotect from bureaucratic and legal issues.
3. Positioning
Within the marketing mix, positioning is bas on the previous Ps of persona and place, since it is relat to the entire presentation of the company to the public up to its line of communication , supporting or not social projects and carrying out formal or informal interactions.
This definition also works
With the study of your customers. It is relat to the way the public behaves when making purchases. What the brand nes to understand israel email list is whether the consumer wants its products because of their exclusivity or because of their low cost and high volume sales.
Therefore, we can say that all the other Ps in the marketing mix contribute to positioning. This is because they help build the brand and how it behaves in front of the public.
4. Performance
And the last of the 8 Ps, but no less important, corresponds to the measurement of the company’s performance in the market in which it operates.
In terms of performance, brands must define their KPIs (Key Performance Indicators) , which are key indicators that are us when measuring campaign numbers, sales and profits at the end of each cycle, which can be monthly, weekly or even daily.
Generally, these indicators select
By companies are page speed and advanced seo relat to sales figures, customer acquisition, revenue and public engagement.
Carrying out this adb directory monitoring provides visibility into the company’s performance, according to its initial marketing plan . Furthermore, with this information it is possible to direct investments according to the points that ne to be improv , always aiming to achieve more efficient results for the brand. And now, how to apply the 8 Ps of marketing?